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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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Commercial friendships between gay sales associates and straight female customers in luxury settings : a proposed theoretical framework
Rosenbaum, Mark S.; Russell-Bennett, Rebekah; Drennan, Judy - In: Journal of retailing and consumer services 27 (2015), pp. 179-186
Persistent link: https://www.econbiz.de/10011388124
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Exploring the resources associated with consumer vulnerability : designing nuanced retail hardship programs
Galvas, Charmaine; Letheren, Kate; Russell-Bennett, Rebekah - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305342
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"I'll wait for him" : understanding when female shoppers prefer working with gay male sales associates
Rosenbaum, Mark S.; Russell, Eric M.; Russell-Bennett, … - In: Journal of retailing and consumer services 36 (2017), pp. 172-179
Persistent link: https://www.econbiz.de/10011697986