Exploring the resources associated with consumer vulnerability : designing nuanced retail hardship programs
Year of publication: |
2020
|
---|---|
Authors: | Galvas, Charmaine ; Letheren, Kate ; Russell-Bennett, Rebekah ; McAndrew, Ryan ; Bedggood, Rowan E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-11
|
Subject: | Consumer vulnerability | Hardship | Retail | Resource-based view | Motivation–opportunity–ability | Consumer services | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ressourcenorientierter Ansatz |
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