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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
438
Konsumentenverhalten
438
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Social Web
219
Social web
219
Brand
149
Beziehungsmarketing
147
Relationship marketing
147
Markenartikel
146
Einzelhandel
103
Internet marketing
103
Online-Marketing
103
Retail trade
103
Online retailing
71
Online-Handel
71
Customer satisfaction
61
Kundenzufriedenheit
61
Viral marketing
55
Virales Marketing
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Social media
54
Confidence
43
Luxury goods
43
Luxusgüter
43
Vertrauen
43
Handelsmarke
40
Store brand
40
E-commerce
37
Electronic Commerce
37
Advertising effects
32
Werbewirkung
32
Fashion
31
Mode
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Dienstleistungsqualität
30
Service quality
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Emotion
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Brand loyalty
28
Customer integration
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English
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Park, Jungkun
9
Dhir, Amandeep
7
Khan, Imran
6
Prentice, Catherine
6
Rana, Nripendra P.
6
Talwar, Shalini
6
Thaichon, Park
6
Dawes, John
5
Lombart, Cindy
5
Loureiro, Sandra Maria Correia
5
Dwivedi, Yogesh Kumar
4
Eugene Cheng-xi Aw
4
Hyun, Hyowon
4
Kaur, Puneet
4
Kumar, Jitender
4
Louis, Didier
4
Tran, Trang P.
4
Akram, Umair
3
Baumann, Chris
3
Dwivedi, Abhishek
3
Elms, Jonathan
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Japutra, Arnold
3
Jebarajakirthy, Charles
3
Konuk, Faruk Anıl
3
Kumar, Sushant
3
Kumar, Vikas
3
Kwon, Wi-suk
3
Laroche, Michel
3
Liu, Chih-Hsing
3
Molinillo, Sebastian
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Pang, Hua
3
Park, Hyejune
3
Quach, Sara
3
Rather, Raouf Ahmad
3
Richard, Marie-Odile
3
Septianto, Felix
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
1,079
The journal of brand management : an international journal
623
SpringerLink / Bücher
479
The journal of product & brand management
424
Technological forecasting & social change : an international journal
255
Psychology & marketing
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Tourism management : research, policies, practice
214
Industrial marketing management : the international journal for industrial and high-tech firms
205
International journal of hospitality management
198
Journal of marketing communications
189
Journal of travel and tourism marketing
179
Journal of marketing management : MM
178
European journal of marketing : EJM
175
Asia Pacific journal of marketing and logistics
171
International journal of internet marketing and advertising : IJIMA
169
Springer eBook Collection
165
Journal of strategic marketing
161
Information systems research : ISR
146
Marketing intelligence & planning
144
International journal of advertising : the review of marketing communications
141
Journal of marketing
141
Journal of advertising research
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Business horizons
127
Cogent business & management
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
125
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
124
Journal of promotion management : innovations in planning and applied research
122
Journal of the Academy of Marketing Science
121
Journal of management information systems : JMIS
115
Journal of fashion marketing and management
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Research
111
Journal of international consumer marketing
110
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Journal of marketing research : JMR
105
International journal of contemporary hospitality management
104
Marketing letters : a journal of research in marketing
103
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ECONIS (ZBW)
527
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1
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
2
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
3
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
4
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
5
Bridging the online offline gap : assessing the impact of brands' social network content quality on brand awareness and purchase intention
Dabbous, Amal
;
Barakat, Karine Aoun
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171817
Saved in:
6
The role of involvement : investigating the effect of brand's social media pages on consumer purchase intention
McClure, Clair
;
Seock, Yoo-Kyoung
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171949
Saved in:
7
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
8
Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina
;
Kéfi, Hajer
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
Saved in:
9
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
10
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
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