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Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci; Kitapci, Olgun - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
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Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano; Timming, Andrew R. - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin; Carter, Stephen - In: Journal of retailing and consumer services 25 (2015), pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
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Increasing customer purchase intention through product return policies : the pivotal impacts of retailer brand familiarity and product categories
Jeng, Shih-Ping - In: Journal of retailing and consumer services 39 (2017), pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
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A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel; Lee, Hyunju - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
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Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos; Elms, Jonathan; Davies, Keri - In: Journal of retailing and consumer services 29 (2016), pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111
Persistent link: https://www.econbiz.de/10011808556