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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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Why do people purchase from food delivery apps? : a consumer value perspective
Tandon, Anushree; Kaur, Puneet; Bhatt, Yogesh; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012665829
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Why do people buy organic food? : the moderating role of environmental concerns and trust
Tandon, Anushree; Dhir, Amandeep; Kaur, Puneet; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305431
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Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul; Meng, Tao; Tandon, Anushree; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366380