Sánchez-Amboage, Eva; Castellanos-García, Pablo; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
MT itself adds to the realm of lifestyle research, an intersection between tourism and fashion, by representing a … distinctive category of Instagram user. This user is specifically interested in tourism-related content shared by the IFIs they … influencer marketing and tourism segmentation, as it represents the first study that focuses on segmentation through IFIs …