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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
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Community in context : comparing brand communities and retail store communities
Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune; Lim, Rachel Esther - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
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"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai; Leung, Wilson Ka-shing; Eugene Cheng-xi Aw - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
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Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin; Kumar, Archana - In: Journal of retailing and consumer services 51 (2019), pp. 450-457
Persistent link: https://www.econbiz.de/10012115176