Similar Search Results

When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing

Yu, Shubin; Hu, Yangjuan - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238317

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Park, Jungkun; Hyun, Hyowon; Toulany Thavisay - In: Journal of retailing and consumer services 58 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012430623

What drives higher active customer engagement in luxury brands’ social media? : measurement and contingencies

Aldhamiri, Ali; Carlson, Jamie; Vilches-Montero, Sonia; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-26

moderating effects of customers' value for money orientation and brand identification on the relationship between overall …, offering valuable insights for luxury brand managers aiming to foster stronger customer-brand relationships. …

Persistent link: https://www.econbiz.de/10015098564

Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions

Pangarkar, Aniruddha; Patel, Jayesh; Kumar, Sampath K. - In: Journal of retailing and consumer services 74 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014364048

Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Yoo, Jinyoung Jinnie - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373355

Influence on consumer attitude toward online brand community on revisit intention and brand trust

Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589

Persistent link: https://www.econbiz.de/10010388522

Variations in consumers' use of brand online social networking : a uses and gratifications approach

Lim, Heejin; Kumar, Archana - In: Journal of retailing and consumer services 51 (2019), pp. 450-457

Persistent link: https://www.econbiz.de/10012115176

Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal

Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241

Persistent link: https://www.econbiz.de/10011883208

Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality

Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65

Persistent link: https://www.econbiz.de/10011995447

Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel

Gutierrez, Anabel; Khanyapuss Punjaisri; Desai, Bhavini; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014253466

1
2
3
4
5
6
7
8
9
10
Next
Last