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~isPartOf:"Journal of retailing and consumer services"
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Beziehungsmarketing
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Communication
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Dual-channel supply chain
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Kundenbindungsprogramm
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Live streaming selling
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Journal of retailing and consumer services
The international journal of human resource management
10
Journal of global marketing
6
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
3
Business Strategy and the Environment
3
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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International business review : the official journal of the European International Business Academy
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Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
2
Influencer selection and strategic analysis for live streaming selling
Ye, Fei
;
Ji, Li
;
Ning, Yu
;
Li, Yina
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462286
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