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~isPartOf:"Journal of retailing and consumer services"
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Faith-filled brands : the interplay of religious branding and brand engagement in the self-concept
Liu, Richie L.
;
Minton, Elizabeth A.
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 305-314
Persistent link: https://www.econbiz.de/10011904456
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