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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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Nostalgia beats the wow-effect : inspiration, awe and meaningful associations in augmented reality marketing
Hinsch, Christian; Felix, Reto; Rauschnabel, Philipp A. - In: Journal of retailing and consumer services 53 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012171950
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The influence of quality cues and typicality cues on restaurant purchase intention
Roest, Henk; Rindfleisch, Aric - In: Journal of retailing and consumer services 17 (2010) 1, pp. 10-18
Persistent link: https://www.econbiz.de/10003938036