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Personalized managerial response and negative inconsistent review helpfulness : the mediating effect of perceived response helpfulness
Jin, Wangyan; Chen, Yuangao; Yang, Shuiqing; Zhou, Shasha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014342261
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Customer segmentation by web content mining
Zhou, Jinfeng; Wei, Jinliang; Xu, Bugao - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581924