Personalized managerial response and negative inconsistent review helpfulness : the mediating effect of perceived response helpfulness
Year of publication: |
2023
|
---|---|
Authors: | Jin, Wangyan ; Chen, Yuangao ; Yang, Shuiqing ; Zhou, Shasha ; Jiang, Hui ; Wei, June |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-12
|
Subject: | Review helpfulness | Personalized managerial response | Review inconsistency | Moderating | Mediating |
-
Buoye, Alexander, (2016)
-
Thi, T. D. Pham, (2023)
-
Zhang, Xi, (2023)
- More ...
-
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui, (2024)
-
Zhou, Chuanmei, (2023)
-
Chen, Yuangao, (2023)
- More ...