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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan; Lin, Guan-Yi; Zheng, Yu-Lin; Chen, Yi-Chong - In: Journal of retailing and consumer services 56 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
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Consumers' purchasing decisions regarding environmentally friendly products : an empirical analysis of German consumers
Eberhart, Andrea K. - In: Journal of retailing and consumer services 31 (2016), pp. 389-397
Persistent link: https://www.econbiz.de/10011529033
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The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of retailing and consumer services 35 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
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An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of retailing and consumer services 50 (2019), pp. 145-153
Persistent link: https://www.econbiz.de/10012114148
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Green purchasing behaviour : a conceptual framework and empirical investigation of Indian consumers
Jaiswal, Deepak; Kant, Rishi - In: Journal of retailing and consumer services 41 (2018), pp. 60-69
Persistent link: https://www.econbiz.de/10011808534
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Why do retail consumers buy green apparel? : a knowledge-attitude-behaviour-context perspective
Dhir, Amandeep; Sadiq, Mohd; Talwar, Shalini; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012434255
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Identifying the critical factors of customer behavior : an integration perspective of marketing strategy and components of attitudes
Chou, Sheng-Fang; Horng, Jeou-Shyan; Sam Liu, Chih-Hsing; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269010
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You can't buy what you can't see : retailer practices to increase the green premium
Guyader, Hugo; Ottoson, Mikael; Witell, Lars - In: Journal of retailing and consumer services 34 (2017), pp. 319-325
Persistent link: https://www.econbiz.de/10011629371
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How green marketing, perceived motives and incentives influence behavioral intentions
Chang, Kuo-Chien; Hsu, Chia-Lin; Hsu, Ya-Ti; Chen, Mu-Chen - In: Journal of retailing and consumer services 49 (2019), pp. 336-345
Persistent link: https://www.econbiz.de/10012026003
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The unexpected effect of frugality on green purchase intention
Wang, Hong; Ma, Baolong; Bai, Rubing; Zhang, Lin - In: Journal of retailing and consumer services 59 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012433850