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Peer presence promotes popular choices : a "spicy" field study on social influence and brand choice
Otterbring, Tobias - In: Journal of retailing and consumer services 61 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012581932
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The impact of influencers' multi-SNS use on followers' behavioral intentions : an integration of cue consistency theory and social identity theory
Hsieh, Jung-Kuei - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014342233
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Effective influencer marketing : a social identity perspective
Farivar, Samira; Wang, Fang - In: Journal of retailing and consumer services 67 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013364475
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The impact of AI identity disclosure on consumer unethical behavior : a social judgment perspective
Li, Tian-Ge; Zhang, Chubing; Chang, Ying; Zheng, Wei - In: Journal of retailing and consumer services 76 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014460848
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Nicknames as identity badges : how self-reflective nicknames can facilitate users' online social interactions
Zhou, Fei; Mou, Jian; He, Meixian; Kim, Jongki - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502651
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How power distance belief, self-construal, and relationship norms impact conspicuous consumption
Park, Sehoon; Kim, Chaeyeong; Park, Jane - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014373276
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Leading ethically to shape service-oriented organizational citizenship behavior among tourism salespersons : dual mediation paths and moderating role of service role identity
Luu Trong Tuan; Vu Thanh Ngan - In: Journal of retailing and consumer services 60 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012502636
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The effects of role strain on the consumer decision process for groceries in single-parent households
Thiagarajan, Palaniappan; Ponder, Nicole; Lueg, Jason E.; … - In: Journal of retailing and consumer services 16 (2009) 3, pp. 207-215
Persistent link: https://www.econbiz.de/10003852531
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Retailing masculinity : gender expectations and social image of male grooming products in New Zealand
McNeill, Lisa S.; Douglas, Katie - In: Journal of retailing and consumer services 18 (2011) 5, pp. 448-454
Persistent link: https://www.econbiz.de/10009300061
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Online service personalization for apparel shopping
Lee, Eun-jung; Park, Jungkun - In: Journal of retailing and consumer services 16 (2009) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10003837493