Effective influencer marketing : a social identity perspective
Year of publication: |
2022
|
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Authors: | Farivar, Samira ; Wang, Fang |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-10
|
Subject: | Influencer community | Instagram | Interest | Opinion leadership | Promotional post | Social identity | Social media influencers | Storytelling | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Narrative Methode | Narrative method | Sozialpsychologie | Social psychology |
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