Sánchez-Amboage, Eva; Castellanos-García, Pablo; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to …, as well as to formulate marketing strategies. Furthermore, this research brings substantial value to the literature on … influencer marketing and tourism segmentation, as it represents the first study that focuses on segmentation through IFIs …
