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Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas; Kaushal, Vikrant - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
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Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter; Casidy, Riza - In: Journal of retailing and consumer services 49 (2019), pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
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Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
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A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
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When going green goes wrong : the effects of greenwashing on brand avoidance and negative word-of-mouth
Sajid, Muhammed; Zakkariya K.A; Mohd Suki, Norazah; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015095063
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes; Godinho, Pedro Manuel Cortesão; … - In: Journal of retailing and consumer services 50 (2019), pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
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Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; … - In: Journal of retailing and consumer services 50 (2019), pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
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AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran; Fatma, Mobin - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460874