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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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Understanding the effect of art infusion type on retail product shopping : an attention to the intervening role of customers' financial wealth
Park, Sangchul; Kim, Sanghoon; Ahn, Sungsook - In: Journal of retailing and consumer services 70 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014239829
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The competing roles of variety seeking in new brand adoption
Kwon, Ohjin; Singh, Tanya; Kim, SunAh - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253488
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How augmented reality (AR) experience affects purchase intention in sport e-commerce : roles of perceived diagnosticity, psychological distance, and perceived risks
Uhm, Jun-Phil; Kim, Sanghoon; Do, Chanwook; Lee, Hyun-Woo - In: Journal of retailing and consumer services 67 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013364478
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The role of consumers' construal level in art-infusion-type effect on retail product evaluation
Park, Sangchul; Kim, Sanghoon; Ahn, Sungsook - In: Journal of retailing and consumer services 73 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014303221
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364