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An equity theory perspective of online group buying
Lim, Weng Marc - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238309
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The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, an...
Lim, Weng Marc; Phang, Cynthia Su Chen; Ling, Lim Ai - In: Journal of retailing and consumer services 56 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012389992
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Marketing luxury services beyond affluence in the new normal : insights from fine dining during the coronavirus pandemic
Lim, Weng Marc; Aggarwal, Arun; Dandotiya, Ravi - In: Journal of retailing and consumer services 66 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013209691
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Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
Nadroo, Zeeshan Majeed; Lim, Weng Marc; Naqshbandi, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015085017
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Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei; Kian Yeik Koay; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098560