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Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors : the roles of customer empowerment and psychological ownership
Zhang, Xingyi; Singh, Smita; Li, Jing; Shao, Xiaolong - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460864
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Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
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Ordering alone or together? : the effect of ordering situation on over-ordering behavior
Zou, Huan; Wang, Hong; Li, Jing; Hua, Haiyan; Wu, Shuqi - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462220