//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of revenue and pricing management"
~subject:"Pricing strategy"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Social Web
Preismanagement
5
Advertising
3
Werbung
3
Computerspiel
2
Game theory
2
Spieltheorie
2
Stochastic process
2
Stochastischer Prozess
2
Video game
2
optimal stochastic control
2
Advertisement repetition
1
Advertising effects
1
Announced discounts
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Control theory
1
Dynamic programming
1
Dynamische Optimierung
1
E-commerce
1
Electronic Commerce
1
Games
1
Gamification
1
Gastronomie
1
Global brand
1
Higher education institution
1
Hochschule
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Konsumentenverhalten
1
Kontrolltheorie
1
Local brand
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online retailing
1
Online-Handel
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Schlosser, Rainer
2
Basso, Kenny
1
Guo, Xiaolong
1
Hu, Li
1
Perin, Marcelo Gattermann
1
Silva, Thayse Schneider da
1
Wagner, Rafael Luis
1
Xu, Jingmei
1
Yan, Xia
1
Yeoman, Ian
1
more ...
less ...
Published in...
All
Journal of revenue and pricing management
International journal of advertising : the review of marketing communications
47
European journal of operational research : EJOR
24
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
CESifo working papers
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of production economics
9
Journal of current issues and research in advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
Discussion papers / CEPR
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
European journal of marketing : EJM
5
Information economics and policy : IEP
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of market research
5
Journal of economics & management strategy : JEMS
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: Gaming and gamification of pricing
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
3
,
pp. 163
Persistent link: https://www.econbiz.de/10010384162
Saved in:
2
Online cooperation mechanism : game analysis between a restaurant and a third-party website
Xu, Jingmei
;
Hu, Li
;
Guo, Xiaolong
;
Yan, Xia
- In:
Journal of revenue and pricing management
19
(
2020
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012297863
Saved in:
3
A stochastic dynamic pricing and advertising model under risk aversion
Schlosser, Rainer
- In:
Journal of revenue and pricing management
14
(
2015
)
6
,
pp. 451-468
Persistent link: https://www.econbiz.de/10011481827
Saved in:
4
Stochastic dynamic multi-product pricing with dynamic advertising and adoption effects
Schlosser, Rainer
- In:
Journal of revenue and pricing management
15
(
2016
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10011477280
Saved in:
5
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->