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On the Analysis of Two New Mod...
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B-to-B-Marketing
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Bundling strategy
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Business-to-business marketing
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Consumer behaviour
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Diminishing reservation price
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Itemized pricing
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Leistungsbündel
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Lieferantenmanagement
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Loss aversion
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Journal of revenue and pricing management
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Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
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