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Researchers of the Mass Customization domain face not only challenges of proper and timeless identification of latest practical trends, but also difficulties in rational analyses on the numerous existing scientific studies in this field as well as a need for a comprehensive and multidimensional...
Persistent link: https://www.econbiz.de/10012384339
Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing … customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms … reach many customers and influence their buying decisions. The aim of this study is to examine how advertising disclosure …
Persistent link: https://www.econbiz.de/10013369056
The purpose of this study is to identify the necessary public support measures for small and medium-sized enterprises (SMEs) and provide policy makers with guidance on how to facilitate a successful digital transformation. The study is based on a representative survey of 425 Latvian SMEs carried...
Persistent link: https://www.econbiz.de/10012817653
This study unravels trends and momentum in banking and mobile money channels and uptake of select services and thereafter draws implications for enhancing financial inclusion through Digital Financial Services (DFS). The Rate of Change (ROC) approach was applied to analyze the growth momentum in...
Persistent link: https://www.econbiz.de/10012627651
This research examines the concept of a robo-advisor with digital twin capabilities for personal financial management. Using an exploratory study, the researchers developed an interactive and interpretive model that analyses the most critical variables to consider when designing the next level...
Persistent link: https://www.econbiz.de/10013273003
The role of digital transformation in creating value for commercial banks has been interesting to researchers for a long time. While many commercial banks have significantly investigated digital transformation, researchers and managers have still met many difficulties examining the distribution...
Persistent link: https://www.econbiz.de/10012813520
Presently, one of the most critical challenges for e-government and e-banking is the accurate and correct realization of factors that have a significant impact on customer behavior. Without appropriate knowledge of these factors, it would be impossible to predict the level of welcoming toward...
Persistent link: https://www.econbiz.de/10012309217
Despite the fact that a comprehensive analysis of digitalization processes in the EU member states has been carried out, the impact of a country’s digitalization level on the risks of poverty and social exclusion requires further investigation. The purpose of the paper is to verify a...
Persistent link: https://www.econbiz.de/10012309282
Financial technology is a powerful tool in financial infrastructure, used to strengthen and smooth the delivery of financial services into the broader space. Financial technology involves software, applications, and other technologies designed to improve and automate traditional forms of...
Persistent link: https://www.econbiz.de/10013370500
Open innovation and digital servitization have been hot topics in existing research. Moreover, the latest research in entrepreneurship and general management justifies that the performance results of specific innovation strategies are usually influenced by dynamic capabilities. However, there is...
Persistent link: https://www.econbiz.de/10013401802