Risk management in digital advertising : an analysis from the advertisers' media management perspective
Year of publication: |
2021
|
---|---|
Authors: | Tauro, Danilo ; Panniello, Umberto ; Pellegrino, Roberta |
Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 23.2021, 1/2, p. 29-57
|
Subject: | Werbung | Advertising | Digitalisierung | Digitization | Risikomanagement | Risk management |
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