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~isPartOf:"Journal of service management"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Brand management
Kundenzufriedenheit
Beziehungsmarketing
217
Relationship marketing
217
Consumer behaviour
153
Konsumentenverhalten
153
Markenführung
113
Brand image
87
Markenimage
87
Brand
76
Markenartikel
75
Customer satisfaction
56
Social Web
47
Social web
47
Customer integration
40
Dienstleistungsqualität
40
Kundenintegration
40
Service quality
40
Brand loyalty
33
Internet marketing
29
Online-Marketing
29
Emotion
25
Markentreue
25
Customer value
22
Kundenwert
22
Betriebliche Wertschöpfung
17
Social media
17
Value creation
17
Customer experience
16
Viral marketing
16
Virales Marketing
16
Services
15
Confidence
14
Dienstleistung
14
Dienstleistungssektor
14
Service industry
14
Vertrauen
14
Marketing management
13
Marketingmanagement
13
Brand love
11
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Article
153
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1
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Article in journal
154
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154
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1
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English
154
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Guzman, Francisco
6
Aksoy, Lerzan
3
Fetscherin, Marc
3
Ponsignon, Frederic
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Buoye, Alexander
2
Edvardsson, Bo
2
Füller, Johann
2
Hammedi, Wafa
2
Hammerschmidt, Maik
2
Kandampully, Jay
2
Keiningham, Timothy
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Loureiro, Sandra Maria Correia
2
Rubio Benito, Natalia
2
Tronvoll, Bård
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Ahuvia, Aaron
1
Aksoy, Nilsah Cavdar
1
Albrecht, Carmen-Maria
1
Alkire, Linda
1
Allaway, Arthur W.
1
Allsopp, Jason
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arbore, Alessandro
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
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Journal of service management
The journal of product & brand management
Journal of retailing and consumer services
330
Journal of business research : JBR
265
International journal of hospitality management
166
The journal of services marketing
117
The journal of brand management : an international journal
96
Journal of hospitality marketing & management
75
The service industries journal
73
Cogent business & management
69
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of strategic marketing
62
Asia Pacific journal of marketing and logistics
60
Tourism management : research, policies, practice
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Psychology & marketing
50
Journal of service research : JSR
46
Service business
46
Journal of the Academy of Marketing Science
45
Services marketing quarterly
45
SpringerLink / Bücher
44
European journal of marketing : EJM
43
The journal of business & industrial marketing
42
Marketing intelligence & planning
41
The international journal of bank marketing : IJBM
39
International journal of internet marketing and advertising : IJIMA
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of marketing
36
The TQM journal : the international review of organizational improvement
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
32
Journal of promotion management : innovations in planning and applied research
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic customer relationship management : IJECRM
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of retailing
30
Journal of service research
29
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ECONIS (ZBW)
154
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1
Exploring the impact of customer feedback on the well-being of service entities : a TSR perspective
Alkire, Linda
;
Burton, Jamie
;
Gruber, Thorsten
; …
- In:
Journal of service management
25
(
2014
)
4
,
pp. 531-555
Persistent link: https://www.econbiz.de/10010405201
Saved in:
2
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
3
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
5
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
6
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
7
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
8
A process-output classification for customer participation in services
Dong, Beibei
;
Sivakumar, K.
- In:
Journal of service management
26
(
2015
)
5
,
pp. 726-750
Persistent link: https://www.econbiz.de/10011503557
Saved in:
9
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
10
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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