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~isPartOf:"Journal of service management"
~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
~subject:"Selling"
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Adding
services
to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel
;
Kowalkowski, Christian
;
Alejandro, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 372-393
Persistent link: https://www.econbiz.de/10011388506
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