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~isPartOf:"Journal of service management"
~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
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Bundling strategy
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Bruhn, Manfred
Kowalkowski, Christian
Edvardsson, Bo
8
Gebauer, Heiko
6
Jaakkola, Elina
6
Witell, Lars
6
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4
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Journal of service management
Forum Dienstleistungsmanagement
20
SpringerLink / Bücher
10
Wissenschaft & Praxis
10
Dienstleistungsmanagement : Jahrbuch
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
8
Journal of business research : JBR
7
Springer eBook Collection
6
Meffert-Marketing-Edition
5
Meffert Marketing Edition
4
Springer eBooks / Business and Economics
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Management, Prozessgestaltung, Kundenperspektive
2
Managing service quality : MSQ ; an international journal
2
Springer eBook Collection / Business and Economics
2
Asia Pacific journal of marketing and logistics
1
Basler Schriften zum Marketing
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Dienstleistungscontrolling
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essentials
1
European journal of marketing : EJM
1
Forschungsergebnisse / Institut für Kommunikationsmanagement
1
Gabler Research
1
Gabler Wissenschaft & Praxis
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
1
International journal of business environment : IJBE
1
International journal of knowledge management studies : IJKMS
1
International journal of services technology and management
1
Journal of Business Research
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
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Journal of service research : JSR
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Kohlhammer Edition Marketing
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Kompendium bankbetrieblicher Anwendungsfelder
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ECONIS (ZBW)
3
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1
The risks of providing
services
: differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
Saved in:
2
Adding
services
to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel
;
Kowalkowski, Christian
;
Alejandro, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 372-393
Persistent link: https://www.econbiz.de/10011388506
Saved in:
3
Solutions offerings : a critical review and reconceptualisation
Nordin, Fredrik
;
Kowalkowski, Christian
- In:
Journal of service management
21
(
2010
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10008656292
Saved in:
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