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The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik; Kindström, Daniel; Kowalkowski, Christian - In: Journal of service management 22 (2011) 3, pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
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Solutions offerings : a critical review and reconceptualisation
Nordin, Fredrik; Kowalkowski, Christian - In: Journal of service management 21 (2010) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10008656292
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Adding services to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel; Kowalkowski, Christian; Alejandro, … - In: Journal of service management 26 (2015) 3, pp. 372-393
Persistent link: https://www.econbiz.de/10011388506