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Service addition as business market strategy : identification of transition trajectories
Matthyssens, Paul; Vandenbempt, Koen - In: Journal of service management 21 (2010) 5, pp. 693-714
Persistent link: https://www.econbiz.de/10008749705
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Service addition as business market strategy: identification of transition trajectories
Matthyssens, Paul; Vandenbempt, Koen - In: Journal of service management 21 (2010) 5, pp. 693-715
Persistent link: https://www.econbiz.de/10008717606
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Spiraling between learning and alignment toward digital service innovation
Coreynen, Wim; Matthyssens, Paul; Struyf, Bieke; Van … - In: Journal of service management 35 (2024) 2, pp. 306-331
Persistent link: https://www.econbiz.de/10015077998