Service addition as business market strategy : identification of transition trajectories
Year of publication: |
2010
|
---|---|
Authors: | Matthyssens, Paul ; Vandenbempt, Koen |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 21.2010, 5, p. 693-714
|
Subject: | Leistungsbündel | Bundling strategy | Maschinenbau | Machinery industry | Marketingmanagement | Marketing management | Belgien | Belgium | Europa | Europe |
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