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Internal branding: an enabler of employees' brand-supporting behaviours
Punjaisri, Khanyapuss; Evanschitzky, Heiner; Wilson, Alan - In: Journal of service management 20 (2009) 2, pp. 209-226
Persistent link: https://www.econbiz.de/10008374535
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Internal branding to influence employees' brand promise delivery: a case study in Thailand
Punjaisri, Khanyapuss; Wilson, Alan; Evanschitzky, Heiner - In: Journal of service management 20 (2009) 5, pp. 561-580
Persistent link: https://www.econbiz.de/10009965849