Internal branding to influence employees' brand promise delivery: a case study in Thailand
| Year of publication: |
2009
|
|---|---|
| Authors: | Punjaisri, Khanyapuss ; Wilson, Alan ; Evanschitzky, Heiner |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 20.2009, 5 (9.10.), p. 561-580
|