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Journal of service management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Immersive netnography : a novel method for service experience research in virtual reality, augmented reality and metaverse contexts
Kozinets, Robert V.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10013537618
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Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
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