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AI as customer
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of service management
33
(
2022
)
2
,
pp. 210-220
Persistent link: https://www.econbiz.de/10012880724
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Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart
;
Joosten, Herm
;
Malthouse, Edward C.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 268-293
Persistent link: https://www.econbiz.de/10010132553
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