Narrow search
Showing 1 - 3 of 3
Cover Image
Managing marketing channel multiplicity
Bruggen, Gerrit H. van; Antia, Kersi D.; Jap, Sandy D.; … - In: Journal of service research : JSR 13 (2010) 3, pp. 331-340
Persistent link: https://www.econbiz.de/10008652113
Cover Image
Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Cover Image
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.; Aksoy, Lerzan; Donkers, Bas; Venkatesan, Rajkumar - In: Journal of service research : JSR 13 (2010) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10008652115