Managing marketing channel multiplicity
Gerrit H. van Bruggen, Kersi D. Antia, Sandy D. Jap, Werner J. Reinartz, and Florian Pallas
| Year of publication: |
2010
|
|---|---|
| Authors: | Bruggen, Gerrit H. van ; Antia, Kersi D. ; Jap, Sandy D. ; Reinartz, Werner J. ; Pallas, Florian |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 3, p. 331-340
|
| Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652113