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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
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Consumer cocreation in new product development
Hoyer, Wayne D.; Chandy, Rajesh K.; Dorotic, Matilda; … - In: Journal of service research : JSR 13 (2010) 3, pp. 283-296
Persistent link: https://www.econbiz.de/10008652117
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136