The role of marketing and sales in organizations and its impact on performance
Oliver Götz, Ann-Kristin Hansen, A-Ram Jo, and Manfred Krafft
Year of publication: |
2009
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Authors: | Götz, Oliver ; Hansen, Ann-Kristin ; Jo, A-Ram ; Krafft, Manfred |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2009, 4, p. 29-48
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