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Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat
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Consumer cocreation in new product development
Hoyer, Wayne D.
;
Chandy, Rajesh K.
;
Dorotic, Matilda
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10008652117
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