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Cultural change in servitization : a conceptual review and framework
Biesinger, Benjamin; Hadwich, Karsten; Bruhn, Manfred - In: Journal of service theory and practice 34 (2024) 3, pp. 361-398
Persistent link: https://www.econbiz.de/10015055414
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Business model innovation through the adoption of service logic : evolving to servification
Grönroos, Christian - In: Journal of service theory and practice 34 (2024) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10015055413
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Financial performance response of manufacturers to servitization : curvilinear relationship mediated by service business focus and moderated by digital technology application
Liu, Beini; Li, Zhenyan; Fu, Yaoyao - In: Journal of service theory and practice 34 (2024) 4, pp. 571-597
Persistent link: https://www.econbiz.de/10015055437