Business model innovation through the adoption of service logic : evolving to servification
Year of publication: |
2024
|
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Authors: | Grönroos, Christian |
Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 34.2024, 3, p. 347-360
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Subject: | Business model innovation | Helping strategy | Service logic | Servification | Servitization | Talking service | Geschäftsmodell | Business model | Innovation | Dienstleistungsinnovation | Service innovation | Leistungsbündel | Bundling strategy | Service-Dominant Logic | Service-dominant logic |
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