//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of service theory and practice : JSTP"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dynamic multi-actor engagement...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Value creation
2
Advertising
1
Advertising effects
1
Advertising spending intensity
1
Brand
1
Brand engagement
1
Brand image
1
Business services
1
Consumer behaviour
1
Customer integration
1
Customer retention
1
Customer value
1
Digital platform
1
Digitale Plattform
1
Engagement platform
1
Hermeneutic framework
1
Intersubjective orientation
1
Konsumentenverhalten
1
Kundenbindung
1
Kundenintegration
1
Kundenwert
1
Labour-intensity
1
Loyalty formation
1
Markenartikel
1
Markenimage
1
Network economics
1
Netzwerkökonomik
1
Platform business
1
Practices
1
Service brand
1
Service ecosystems
1
Share Economy
1
Sharing economy
1
Social Web
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Brodie, Roderick J.
3
Breidbach, Christoph F.
1
Kelleher, Carol
1
Kreis, Henning
1
Sajtos, Laszlo
1
Seo, Yuri
1
Published in...
All
Journal of service theory and practice : JSTP
Industrial marketing management : the international journal for industrial and high-tech firms
14
Marketing theory
14
Journal of business research : JBR
9
Journal of service research : JSR
9
International Journal of Forecasting
8
Australasian marketing journal
6
Journal of Service Management
6
European Journal of Marketing
5
European journal of marketing : EJM
5
Journal of Business & Industrial Marketing
5
Journal of Services Marketing
5
Journal of marketing management : MM
5
Journal of Product & Brand Management
4
Journal of Service Theory and Practice
4
The journal of business & industrial marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
General Economics and Teaching
3
Journal of Business Research
3
Journal of service management
3
The journal of services marketing
3
Customer engagement : contemporary issues and challenges
2
International journal of forecasting
2
Journal of Food Distribution Research
2
Journal of marketing education : JME
2
Journal of strategic marketing
2
New Zealand economic papers
2
Business-to-business brand management : theory, research and executive case study exercises
1
Evolving and emerging issues in marketing strategy
1
International Journal of Bank Marketing
1
International Journal of Wine Business Research
1
International journal of learning and change : IJLC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Venturing
1
Journal of Consumer Marketing
1
Journal of advertising
1
Journal of business venturing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
2
Broadening brand engagement within the service-centric perspective : an intersubjective hermeneutic framework
Seo, Yuri
;
Kelleher, Carol
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 317-335
Persistent link: https://www.econbiz.de/10011627148
Saved in:
3
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->