Broadening brand engagement within the service-centric perspective : an intersubjective hermeneutic framework
Yuri Seo, Carol Kelleher and Roderick J. Brodie
| Year of publication: |
2017
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|---|---|
| Authors: | Seo, Yuri ; Kelleher, Carol ; Brodie, Roderick J. |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 1, p. 317-335
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| Subject: | Practices | Brand engagement | Hermeneutic framework | Intersubjective orientation | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-02-2015-0055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627148