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Journal of small business strategy
International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC)
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Industrial marketing management : the international journal for industrial and high-tech firms
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Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
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Integrating sustainability into new product development: the role of organizational leadership and culture
Obal, Michael W.
;
Morgan, Todd
;
Joseph, George
- In:
Journal of small business strategy
30
(
2020
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10012198203
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