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Special issue: 50 years of social marketing : looking back and looking forward
Basil, Michael D. (ed.) - 2022
Persistent link: https://www.econbiz.de/10013275461
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Guest editorial: introduction to the 50th anniversary special issue
Basil, Michael D. - In: Journal of social marketing : JSOCM 12 (2022) 3, pp. 293-295
Persistent link: https://www.econbiz.de/10013275465
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Examining 50 years of social marketing through a bibliometric and science mapping analysis
Salgado Sequeiros, Jessica; Molina-Collado, Arturo; … - In: Journal of social marketing : JSOCM 12 (2022) 3, pp. 296-314
Persistent link: https://www.econbiz.de/10013275469