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Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen; Fleischman, David; Mulcahy, Rory; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
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Young adult drug interventions : a social marketing systematic review and research agenda
Riedel, Aimee; Mulcahy, Rory; Beatson, Amanda; Keating, … - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 191-221
Persistent link: https://www.econbiz.de/10013274447
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An extended theory of planned behaviour model to predict intention to use bioplastic
Gutiérrez Taño, Desiderio; Hernández Méndez, Janet; … - In: Journal of social marketing : JSOCM 12 (2022) 1, pp. 5-28
Persistent link: https://www.econbiz.de/10012797414
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Genetic nutrition programmes - disappointment or empowered health? : exploring consumer engagement to understand social health change
Conroy, Denise Maria; Errmann, Amy; Young, Jenny; … - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10013274446
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Exploring the drivers of energetic seniors' social reengagement intention : evidence from China's Pearl River Delta region
Wei, Chiou-Fong; Yu, Jing; Ding, Gwo-Hau; Wei, Kai-Ting - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 275-291
Persistent link: https://www.econbiz.de/10013274600
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Intention and behavior toward bringing your own shopping bags in Vietnam : integrating theory of planned behavior and norm activation model
Thi Phuong Linh Nguyen - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 395-419
Persistent link: https://www.econbiz.de/10013440594
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Effects of abnormally shaped fruits and vegetables on consumer's willingness to buy : a meta-analytic study
Campos, Ana Carolina; Santini, Fernando de Oliveira; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 556-586
Persistent link: https://www.econbiz.de/10013440628
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Health communication for behavior change : evolution of a marketing framework
Arora, Sonal; Sagar, Mahim - In: Journal of social marketing : JSOCM 13 (2023) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10013536223
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Should I donate secondhand clothes? : cognitive, affective, and conative model during the COVID-19 pandemic
Amin, Muslim; Herjanto, Halimin - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 149-171
Persistent link: https://www.econbiz.de/10014311851
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The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine
Ghorbanzadeh, Davood; Muhammad Salman Shabbir - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 172-193
Persistent link: https://www.econbiz.de/10014311921