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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
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Destination image and intent to visit China and the 2008 Beijing Olympic Games
Gibson, Heather J.; Qi, Christine Xueqing; Zhang, James J. - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 427-450
Persistent link: https://www.econbiz.de/10003743645
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Mega events, fear, and risk : terrorism at the Olympic Games
Toohey, Kristine; Taylor, Tracy - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 451-469
Persistent link: https://www.econbiz.de/10003743647
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The economic impact of the Olympic Games : ex ante predictions and ex poste reality
Porter, Philip K.; Fletcher, Deborah - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 470-486
Persistent link: https://www.econbiz.de/10003743649
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Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio; Hall, Todd K.; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 6, pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
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Understanding the diversity-related change process : a field study
Cunningham, George B. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 407-428
Persistent link: https://www.econbiz.de/10003864631
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Examining fairness perceptions of financial resource allocations in U.S. olympic sport
Dittmore, Stephen; Mahony, Daniel; Andrew, Damon P. S.; … - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 429-456
Persistent link: https://www.econbiz.de/10003864632
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Sport delivery in a highly socialized environment : a case study of embeddedness
Cousens, Laura; Barnes, Martha L. - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 574-590
Persistent link: https://www.econbiz.de/10003883771
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Corporate social responsibility in sport : an overview and key issues
Godfrey, Paul C. - In: Journal of sport management : the official journal of … 23 (2009) 6, pp. 698-716
Persistent link: https://www.econbiz.de/10003929235