The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Year of publication: |
2008
|
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Authors: | Gwinner, Kevin ; Bennett, Gregg |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 22.2008, 4, p. 410-426
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Subject: | Sport | Sports | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | USA | United States |
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