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New brands : contextual differences and development of brand associations over time
Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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Focus on brand choice : assessing the behavioral response to sponsorship-linked communication
Rumpf, Christopher; Breuer, Christoph - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 531-541
Persistent link: https://www.econbiz.de/10011943512
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Developing a conceptual understanding of consumer-based league brand associations
Kunkel, Thilo; Funk, Daniel C.; King, Ceridwyn - In: Journal of sport management : the official journal of … 28 (2014) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10010367438
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To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick; Williams, Antonio - In: Journal of sport management : the official journal of … 31 (2017) 1, pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
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The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher; Simmons, Jason M.; Hancock, Meg - In: Journal of sport management : the official journal of … 31 (2017) 6, pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.; Kunkel, Thilo; Baker, Bradley J. - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
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Coaching dads : understanding managerial implications of fathering through sport
Graham, Jeffrey A.; Dixon, Marlene; Hazen-Swann, Nancy - In: Journal of sport management : the official journal of … 30 (2016) 1, pp. 40-51
Persistent link: https://www.econbiz.de/10011459311
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Mechanisms of institutional maintenance in Minor Hockey
Riehl, Spencer; Snelgrove, Ryan; Edwards, Jonathon - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10011998386